How You Can Sell Your House Online And Save Money

If you are selling your property then this article will help you understand:

  • How to increase the number of potential buyers your property is marketed to
  • How you can potentially sell your property without having to pay any estate agency fees
  • Common mistakes to avoid and how to get the most out of your estate agent

Article Sections

The Internet Has Changed The Way We Sell Property

The internet is now, by far, the most popular way to sell property.

The Internet

Estate Agents flock to websites such as and and no wonder, with Rightmove ranked in the top 50 and Zoopla ranked in the top 100 websites of the world!

Nearly all estate agents advertise on one of these “property portals” and this is the main way home buyers search for property and how estate agents sell houses.

Selling Your House Privately

It is possible to sell your house privately without using an estate agent or going to an auction house.

It can be a lot of hard work but very rewarding; you will effectively take over the duties of an estate agent. This will involve:

  • Arranging advertising online and offline
  • Phone calls with prospective buyers
  • Arranging and conducting viewings
  • Chasing up solicitors and paperwork
  • Dealing with surveyors and valuers
  • Taking offers and haggling on price

Important Note: You will not be able to talk to your buyer’s solicitor, due to client confidentiality, which can be a real disadvantage if there is a problem, or if things move slowly.

So you will need to decide if you would rather pay the estate agency fees or do it yourself.

Where To Advertise Without An Estate Agent?

Selling Your House Privately

Finding places to advertise your property can be difficult, as an individual you will not be able advertise on the main property portals mentioned above.

Estate Agents pay a substantial monthly fee for this privilege, although this could soon change.

The Government have announced that they are thinking of altering this to make it easier for private individuals to advertise in this way.

For now, here are some places you could advertise your property online:

Online Advertising

You could combine your online marketing with a little offline marketing too; here are some ideas to get you started.

Offline Advertising

  • Word of mouth
  • Local paper listings
  • Advertise on shop notice boards
  • Get your own “For Sale” board online or locally

However, selling alongside an estate agent is beneficial because:

  • It will make your estate agent work harder
  • You’ll attract more buyers and therefore sell for a higher price
  • Possibly save thousands by finding a homebuyer privately and avoiding estate agency fees

If you do find a property buyer privately, you can always ask your estate agent to progress the sale for you.

You will have to pay the estate agency fees, but the important job of selling your property will be done.

Private House Sales Warning!

Private House Sale

When selling your property with an estate agent, you need to be aware of the different types of estate agency contracts and most importantly, which one you’ve signed (or about to sign) with your estate agent and how they could affect you.

There are four main types of estate agency contracts:

  • Sole Agency
  • Multi Agency
  • Sole Selling Rights
  • Joint Agency

It’s important to understand how these different contracts work, we’ll briefly touch on “Sole Selling Rights”.

What To Watch For (Sole Selling Rights)

If you want to sell your house privately or use an estate agent alongside, you will potentially want to avoid the “Sole Selling Rights” contract.

This is because you could end up paying fees to the estate agent even if you do all the work yourself.

If you want the estate agent to do the work for you anyway, then you have no need to worry, but you do need to read these contracts carefully and be aware what you’re getting yourself into.

Working With An Estate Agent, Not Against

You will want to maintain a good working relationship with your chosen estate agent.

Online Estate Agent Handshake

You can start by letting them know (before you sign the contract, if possible) that you intend to attempt to sell the property privately alongside.

It is also worth noting, Estate Agents are very wary of buyers and sellers colluding against them to avoid fees.

This is because a minority of sellers attempt to avoid the fees unaware that they have signed a legally binding contract.

So make sure you let them know that if they introduce a buyer, you will honour their fee.

On the other hand, if you find a buyer and your agent attempts to charge you a fee, ask for documented evidence that they:

  • Sent property details to the buyer, and/or
  • Taken the buyer on a viewing of your property

Just because the buyer has registered their details with your estate agent does not necessarily mean you have to pay their fee.

They need to introduce the buyer to your property.

Finally, it is one thing to take a proactive role in the sale of your property and another thing to antagonise your estate agent, so always use the “For Sale” board that they provide.

Online Estate Agents

There is also a new breed of estate agents going online.

Without the overheads and costs of running an office on the High Street, they are able to hire more staff and spend more on advertising, thus attracting more potential buyers.

An online estate agent will use online advertising along with traditional Estate Agency selling methods to sell your house.

The “Online Estate Agents” industry is growing quickly and the fees are substantially lower than traditional local estate agents.

You will generally see the most exposure to potential buyers through this route too.

Tom Cranenburgh –

Quick House Sale Companies

The National Association of Property Buyers

It is also possible to sell your house without using any of the above options. There is a relatively new area of the property industry called “Quick House Sale Companies”.

These companies will purchase your property directly, at a reduced price of around 75% – 90% of the market value, within days or weeks.

There has been a lot of attention on this area of the property market; this is due to a minority of quick sale companies lowering the price they originally offered at the last minute.

After an investigation by The Competition & Markets Authority (what used to be called The Office of Fair Trading) The National Association of Property Buyers (NAPB) was formed.

Tips for potential sellers:

  • Watch out for long tie-ins
  • Do not accept verbal promises
  • Check company credentials via the NAPB
  • Get independent legal advice if your are unsure
  • Do not proceed until vital details, such as how they value your property, are explained

We hope this article helps you to sell your house online and understand the different options you have available.

We would love to hear your feedback in the comments below.

Picture Sources

Flazingo Photos, Richard Holt, Chris Dlugosz, Ministerio TIC Colombia.

Jonathan Rolande

Jonathan Rolande

Jonathan Rolande began in the property industry in 1987 and has extensive knowledge of the property buying sector. Jonathan is also an avid supporter of greater regulation in the industry. Founding the National Association of Property Buyers to offer essential information to property sellers.