If you’re considering a quick house sale, you’re not alone. With property chains falling through, urgent financial pressures, and the stress of selling on the open market, more and more homeowners are looking for genuine cash buyers who can complete fast and hassle-free.
But here’s the problem: the industry is full of misinformation and lead generation sites pretending to be buyers. It’s confusing, often overwhelming, and can lead to costly mistakes.
To help, we’ve created this clear, honest comparison of the UK’s top “we buy any house” companies. You’ll learn which ones are genuine buyers, who stands out in service and speed, and how to spot the fakes. And yes, we’ll show why House Buy Fast leads the pack.
What Sets Reputable Cash Buyers Apart
Many companies claim to offer fast house purchases, but they don’t all deliver in the same way. Some are slick lead generation sites that never buy a property themselves, while others are regulated, experienced buyers with the funds and the team to act quickly.
A trustworthy quick house buyer should be a genuine cash buyer – not just a broker and ideally a member of both the National Association of Property Buyers (NAPB) and The Property Ombudsman (TPO). They should cover legal costs, explain everything up front, and have consistent independent reviews from real customers. Speed is important, but so is certainty: does the offer stand? Will they pull out or drop the price last minute? The best firms won’t.
In short: clarity, regulation, real reviews, and proof of funding are what separate the good from the risky.
- Regulated & transparent: Are they members of The Property Ombudsman (TPO) and NAPB?
- No fees: You shouldn’t pay a penny to sell.
- Solid reviews: Verified feedback from real customers (Feefo, Trustpilot).
- Speed & certainty: Can they actually complete in a few weeks or less?
Quick Comparison Table
Use this table to compare top buyers at a glance. We’ve only included companies that are real buyers, not marketing funnels.
| Company | NAPB | TPO | Reviews | Offer | Speed | Fees | Type | Summary |
|---|---|---|---|---|---|---|---|---|
| House Buy Fast ⭐ | ✓ Founder | ✓ | 4.8★ Feefo | Up to 85% | 3–21 days | No fees | Genuine Buyer | Most trusted & most reviewed |
| Quick Move Now | ✓ | ✓ | 4.4★ TP | ~80% | 7–21 days | No fees | Buyer | Less transparent vs leaders |
| We Buy Any Home | ✓ | ✓ | 4.8★ Feefo | 80–85% | 7+ days | No fees | Buyer | Unclear purchase model |
| Good Move | ✓ | ✓ | 4.8★ TP | Up to 85% | 2–3 wks | No fees | Buyer | May use partners |
| The Property Buying Co | ✓ | ✓ | 4.7★ TP | 80–82% | 2–3 wks | No fees | Buyer | Mixed regional reviews |
| Property Sale Watchdog | No | No | N/A | N/A | Not a buyer | May sell leads | Lead Gen | Data collection only |
| The Advisory | No | No | N/A | N/A | Not a buyer | Referral income | Lead Gen | Referral model only |
Why House Buy Fast Stands Apart
If you’re looking for a fast home sale, there are plenty of names out there but few match the blend of credibility, speed, and service that House Buy Fast brings to the table.
View House Buy Fast reviews on Feefo
Check House Buy Fast’s Companies House registration
- Founding NAPB member: Helped create the code of conduct most others follow.
- Highest number of Feefo reviews: Over 1,000 verified and trusted by the Feefo platform.
- Genuine buyer: They use their own cash. No middlemen.
- Transparent and friendly: Family-run roots with national scale. No pressure.
- Covers all fees: Legal costs? Paid. Surveys? Paid. No hidden extras.
- Fast, but flexible: Can complete in 3–7 days if needed, or work to your timeline.
While others may offer similar promises, House Buy Fast consistently earns praise for doing what they say they will — without drama or delay. Whether you’re handling a probate property, facing a tight deadline, or just want peace of mind, their team provides a dependable way forward.
Beware of Fake Buyer Sites
Many ranking or review sites, including ones like “Property Sale Watchdog” or “The Advisory”, don’t actually buy property. For instance, Property Sale Watchdog states in its terms that it may pass your information to selected partners. The Advisory has also acknowledged in past disclaimers that it receives commission when introducing you to third parties. These sites often look impartial but are really lead gen funnels.. They gather your data and pass it to paying firms. These sites often look impartial but are really lead gen funnels.
Check:
- Is the company listed on NAPB’s official member directory?
- Are they regulated by The Property Ombudsman? Use the official search tool at https://www.tpos.co.uk/find-a-member
- Do they explain who buys your house and where your data goes?
If not, steer clear.
How to Check If a Quick House Buyer Is Genuine
Worried about fake buyers or lead generation traps? Here’s how to check if you’re dealing with the real deal:
1. Check NAPB Membership
Go to the NAPB Member Directory and enter the company name. Only members have committed to transparency and must follow a strict code.
2. Confirm TPO Registration
Search their name at tpos.co.uk/find-a-member. This ensures they’re accountable to an independent ombudsman if anything goes wrong.
3. Look at Companies House
Visit gov.uk/get-information-about-a-company and search the business name. Check how long they’ve been trading and if their directors are public.
4. Verify Reviews Are Genuine
Look on platforms like Feefo or Trustpilot – not just what the company says about themselves. Reviews should be recent, detailed, and from verified customers.
5. Ask: Are They Really the Buyer?
A genuine buyer can confirm: ✔ They’ll be the legal purchaser
✔ They use their own funds
✔ There’s no obligation or pressure
✔ They cover your legal fees
If they avoid answering or want to charge a fee – walk away.
Real Seller Example: How a Quick Sale Helped Claire After Inheriting a Flat
She contacted three companies offering cash sales. One turned out to be a lead generator, she got calls from five unrelated firms. Another made an offer but dropped it by 10% just before exchange.
Then she found House Buy Fast.
They:
- Explained the process clearly with no pressure
- Confirmed they were the actual buyer (not a broker)
- Sent a solicitor and covered the legal fees
- Completed in under 3 weeks, letting her move on with peace of mind
For Claire, the difference was transparency and trust. While all quick-sale firms offer similar timelines, House Buy Fast made the journey smooth, honest, and predictable – exactly what she needed.
Frequently Asked Questions About Quick House Sales
Are companies like House Buy Fast safe to use?
Yes – as long as they’re members of the NAPB and The Property Ombudsman. House Buy Fast is a founding member of the NAPB and regulated under the TPO code of conduct.
Can I sell my house in under 7 days?
In some cases, yes. If legal documents are ready and the buyer is using their own funds, a sale can happen in as little as 3–7 days. However, 2–3 weeks is a more typical timeframe.
What fees should I expect in a cash house sale?
None. Reputable buyers like House Buy Fast cover your legal and valuation costs. Be wary of any company asking for upfront fees.
What’s the difference between a cash buyer and a lead generator?
A cash buyer uses their own funds and completes the sale with you directly. A lead generator is a marketing site that passes your details to third-party firms (sometimes without telling you). Always ask if the company buying your home is the one you’re speaking to.
Final Thoughts
A fast house sale can be a relief when time or certainty matters more than price. But picking the wrong company could cost you money or delay your plans.
The safest route? Get quotes from a few of the top genuine cash buyers. You can verify a company’s credentials by checking the TPO register and using the NAPB’s official member search tool. Ask questions, and choose someone who treats you with transparency and respect.
Start with House Buy Fast. You’ll quickly see why thousands have trusted them to deliver a secure, stress-free sale.
Need a quote? Visit housebuyfast.co.uk or call 0800 033 7853 today for a no-pressure chat.